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The graphics are shaped as a reminiscence of the action field of nanotechnology - atoms and molecular bonds. The result is a stylized tree highlighting one of the leitmotivs of the project, i.e. growth.
Growth in terms of the financial and social potential offered by nanotechnology but also progression in the KEEN-Regions project with the collaboration and integration among adhering partners. The tree image is meant as a reference both to the transformation of materials through nanotechnology and to the environment factor.
The font we have selected has the same rounded shapes as the graphics and is therefore integrated with the lettering.
The magenta colour represents the innovative character of nanotechnology and of the project.